Three Questions in a Mothers Day Poll.
My Mothers’ Day marketing dilemma in the time of ‘lock down’. To complete the 3 questions poll click here As a marketing profession our job is to predict the future, and to do this we look at the past,...
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What Australians are expecting from Mother’s Day 2020
Mothers’ Day is sure to be different this year “Zooming”, “Facing Time” and “The video computer thing” – I call it the “The Zoomer” It seems like Mum has a pet name for her new favourite thing. It is...
View ArticleAnnouncement on RedBalloon for Business and Redii.com
Redii points platform joins RedBalloon for Business As the Founder of RedBalloon I thought it important to share with my readers this change to the business. Especially because I have a hands on role...
View ArticleOnline Experiences – creating jobs
How online experiences driving economic growth – and jobs. Since being sent home, RedBalloon has been working tirelessly with our experience supply partners to find a range of online and delivered to...
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Rebooting Australia – One regional business at a time.
Lenovo Thinkbook Mentorship program – winners overview As Australians begin to dream of a ‘better life’, and consider what they will and won’t take into the new world of work, I have had the privilege...
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The voice the brand is now working from home
Working from home has humanised us all. Whether it is a dog who insists on getting up on your knee when you are on a video call, or the paintings on the wall in the background – we are all getting to...
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Rural, Regional and Remote – an uplift.
An economic uplift for rural Australia I read with interest that ‘Post-COVID, Australians go back to grassroots’; ‘The regions offer brighter post-COVID futures, predicts demographer Bernard Salt’....
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Make Every Moment Count
How we will make every moment count After the ‘Oh noooo’ moment which happened on 11 March 2020 when the World Health Organisation announced, ‘the pandemic’ like most other business owners, we picked...
View ArticleAdapting to find growth – case study
Adapting to external factors quickly helps find growth Depending on which day you read this, the world is likely to be very different than the day before. Adapting to these moment by moment changes...
View ArticlePartnerships gives hope to Small Business
Small businesses are seeking partnerships to help them survive and thrive. This is a story about one of my favourite places on the planet. A place that my husband and I love so much we chose to have...
View ArticleAustralia’s recovery: it’s time to reclaim fun
Some thoughts on how to move forward and rebuild with a sense of optimism and purpose. Anyone who knows me is aware that I’m an optimist and yesterday as I presented to 50 rural women business owners...
View ArticleShark Pitches her own business for Start Ups
When Shark Tank judge Naomi Simson delivers a pitch for Start ups. I was delighted to do several question and answer sessions for the Start Up community recently. At one of these sessions with Start Up...
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The experience of work has changed
The Experience of Work – BRG Six point framework. We know work has changed – but how will culture be affected. Many leaders are asking themselves -‘Do we go back to the office’? As some know, I’m all...
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Leadership framework
Finding our leadership framework. I firmly believe that everyone needs a plan, particularly business leaders. And right now, with an ever changing landscape courtesy of Covid-19, it’s very challenging...
View ArticleCreating the ‘New’ Experience of Work – Collaboration
Collaboration is one of those words that we use a lot but I’m not really sure if in fact I do it that well. When we had group assignments way back in the day at school and Uni I was not really the...
View ArticleWhy Setting Goals in 2021 is So Important
Goal setting is about getting what you want… Sometimes (especially in times of significant change) goal setting seems rather pointless. We often say to ourselves ‘there is so much we cannot control –...
View ArticleWe can all make a difference
Sometimes, you get the opportunity to get involved in something really special. When I started my journey as a Governor of Cerebral Palsy Alliance (CPA) more than decade ago, I had no real...
View ArticleDo you know the real cost of acquiring your customer (CAC)?
Social media advertising can be challenging There is a lot of talk in the press about Google and Facebook right now. And as business owners over the years how much we spend on these platforms to ‘find...
View ArticleClimb every mountain
I was so thrilled to hear the news that my leadership cohort from BRG successfully completed their mission to ascend Mount Kosciuszko as part of Team Oscar in the Krazy Kosci Klimb. In doing so, they...
View ArticleLet’s make 2021 ‘label’ free
International Women’s Day 2021 Most of us don’t realise how often we do it, adding a ‘label’ to the description. I am a ‘Female’ entrepreneur; it is obvious – surely this is the year when I am just...
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